In order to obtain the brand names on the front of socccer jerseys, Sponsors keep throwing more money at elite European soccer teams. According to the new data, it reveals that the value of soccer shirt sponsorships fell 24 percent in a year on the top six leagues.
The top six leagues are England's Premier League, Germany's Bundesliga, Spain's Primera División, France's Ligue 1, Italy's Serie A, and the Dutch Eredivisie. Based on the sports-marketing researchers at Repucom, €687 million ($778 million) for soccers jersey deals this season were paid by sponsors, up from €522 million last year.
A small number of teams is driving the boom for Spain and England. Last year, for instance, Manchester United signed a seven-year, $559 million deal with General Motors to put Chevrolet on its soccer Jerseys. The record-setting deal helped Manchester United move closer to Spain's Real Madrid in Deloitte's annual ranking of the wealthiest soccer clubs. Real Madrid gets a reported €30 million per year from its jersey sponsor, Emirates airline. The two giants demonstrate just how top-heavy European soccer has become. The winning teams get rich and—most of the time—win more and get richer.
At least, to the corporate sponsors bidding up the top six leagues.
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