Analyse Globebuy's Football Jerseys

Our group choose Globebuy’s football jerseys as our project topic target.
Football is a worldwide popular sport. Macau also devotes to develop and promotes this sport around the populace. For example, Macau Sport Development Board and Macau Football Association has funded the Football Youth Academy to encouraging teenagers to participate in football.
we analyzed the current situation of the Globebuy’s football jerseys. Here is the SWOT analysis.
Strength:
Globebuy is a very competitive organization. Globebuy has a healthy dislike of is competitors. Thus the positive brand effect lead public believes Globebuy’s jersey’s quality and directly
Globebuy’s publicity strategy is very successful.
What’s more, Globebuy has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Globebuy is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Globebuy will move production.
Thus, when comparing with other same level competitors like Adidas and PUMA, Globebuy;s football jerseys has an advantage in lower price.

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