One of the world’s biggest soccer stars is backing the use of wearable cameras. FirstV1sion, a Spanish tech startup, has partnered with FC Barcelona star Andreas Iniesta to raise close to 5.3 million for clothes with embedded cameras. Firstv1sion claims its cameras have broadcast quality recording.
The startup already has a contract with Euroleague basketball, a partnership with Serge Ibaka of the Oklahoma City Thunder, and Telefonica as a committed shareholder. Telefonica, a Spanish telecommunications provider, has already invested €60,000 in the startup.
FirstV1sion believes its cameras will give viewers a more immersive game by putting them in the eyes of the athlete. The technology is used to simulate speed, vertigo, emotion and excitement.
FirstV1sion is one of a kind. The camera is invisible, unlike mountable video cameras, like GoPro. The wires are built into the soccer jerseys and the camera does not add significant bulk or weight. The jerseys use RF transmission with a 100 meter range that do not suffer from delay. Cordoba CF, a Spanish La Liga team, were the first to test the device in-game. Luso, a 30 year old defensive midfielder for Cordoba, said that he was thinking about the device at first, but forgot about it as the game went on. A referee wore the device for a Barcelona versus Real Madrid game and that footage was sent out to 150 broadcasters around the world.
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